Like any other business, dropping services will involve some investment on your part. Now, depending on how you want to approach it, you can either invest time or money or, more often than not, both.
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If you opt to start this business without investing a single dollar, that’s perfectly fine. In fact, starting a business on a $0 budget is perfect for beginners. However, this does have a few key disadvantages. Even if you do everything right as a business owner, your profit will still be low, and it might take a while before you get your first client.
Of course, the other option is to build your company website from scratch and invest in both hosting and ad space. Hosting might cost you a little over $2 a month, while ads on Google can take at least $10 a day. That’s hundreds of dollars each month that you have to invest just in promoting your business.
Naturally, there are lots of benefits to owning a business that you had to invest money in. The biggest benefit is, by far, the fact that major companies and clients alike will take you seriously. If you maintain your website, update it regularly, AND continue to ‘provide’ them with a good service, your pool of clients will never end.
2. Starting a Drop Servicing Business
Now that you know the basics of drop servicing, you might be considering how to start your own business. And as we stated earlier, no matter what method you chose, you will have to invest a lot to get it off the ground. The amazing thing about this model is that you can start it with literally no money invested, from the comfort of your own home. However, it will take time and effort, and you’ll need a lot of patience.
Of course, investing money will come with its own set of advantages, as well as drawbacks. So, in order to see which model fits you best, we’ve decided to cover them both here. With that in mind, let’s start with the paid model first.
7.1 The Paid Model
In order to set up a business using the paid model, you will need some basic technical skills and, of course, some financial investment. But before you move onto the first step, you will first have to decide what services you want to drop. When you do, follow these steps:
7.1.1 Step #1: Find Freelancers
As an arbiter, you will need a good source for locating freelancers. The internet is a huge marketplace, and there will be plenty of people willing to do the job at low rates. However, freelance work websites vary in quality, so you have to know which ones to pick.
By far, the most popular platforms are Fiverr and Upwork, with years of high-quality services and millions of potential freelancers at your disposal. Of course, you can try one of the many alternatives to these platforms, including:
7.1.2 Step #2: Building Your Website
A legitimate business requires a website that looks professional and is easy to access and navigate. And if we want a proper website, we need a host and a domain name, which both cost money. Luckily, there are services out there that offer both for a decent price, one of them being Bluehost.
The reason we picked Godaddy as the go-to option is that it’s cheap, easy to use, and quite fast. In addition, it already comes with preinstalled WordPress, which is great for website building. However, in order to set up a proper payment system, we will need a few more plugins. First, in order to edit the website and design it as we see fit, we will need Elementor. Next, we will need to install WooCommerce, a WordPress plugin for e-commerce, and create a PayPal account that we’ll use to receive payments from clients. Finally, we can make a different page for failed transactions.
Of course, if GoDaddy doesn’t work out for you, there are lots of decent alternatives out there. Some of the best ones include:
- A2 Hosting
- WP Engine
- Google Domains
- Lunarpages Internet Solutions
- InMotion Hosting
7.1.3 Step #3: Driving Traffic
In order to drive traffic to your business, you can do one of two things:
- Contact businesses manually
- Use Google ads
The first method is a bit more difficult since it requires effort, patience, and a lot of personal engagement. However, it has the added benefit of a ‘personal approach’. In other words, the algorithm isn’t looking for businesses automatically, but a real person who can negotiate and explain everything easily.
The process is as follows:
- Find a business directory like Yelp or Hotfrog
- Seek out a medium-sized business that can benefit from the services your business ‘offers’
- Find the email address of the business
- Contact them and offer your services
Of course, you need to word your email in such a way that the client pays attention to it. For example, introduce yourself and present your business as clearly and to-the-point as possible, but don’t let them know you’re a drop servicer. In addition, try to attach some samples of your previous work. More importantly, don’t list any pricing information or make your email look like an ad that might end up in the spam folder. Remember, you’re talking to a business owner directly, so don’t be afraid of using a bit of conversational English here and there.
Naturally, even if you word the perfect email, the business might not respond immediately. The key is to be patient, but not pushy. If the business doesn’t reply in about 3–4 days, you can send them another email.
The Google Ads method will cost you more, but it’s a lot simpler than manually looking for businesses. All you have to do is invest some money and use Google AdWords to drive the traffic in. We recommend spending at least $10 a day for the ad space.
7.1.4 Step #4: Receiving Orders and Delivering Services
Once you have your website set up and your first client places an order, you can start drop servicing. You’ll need to gather all of the information on the service in one spot before you forward it to the freelancer. When the freelancer finishes their work and receives their payment, deliver the end product to the client.
7.2 The Free Model
7.2.1 Step #1: Pick Your Service(s)
Naturally, picking the type of service is important for both the free and the paid model. However, we have to stress that if you want to start your drop servicing business for free, you HAVE to think long and hard about the type of service you want to offer. After all, you risk losing a lot of money and credibility if you don’t pay attention to this crucial step.
Usually, we recommend focusing on two or three related services. For example, you can provide web design, Instagram profile maintenance, and SEO writing, since they all cover work related to building an online presence. More importantly, you can hire freelancers that can cover several of those services at once, thus saving money from having to hire more people.
7.2.1 Step #2: Find Freelancers
Locating freelancers is the same for both models. You can contact freelancers from either Fiverr or the list of alternatives we provided earlier.
7.2.1 Step #3: Registering as a Seller
The best way to ‘hunt’ for freelancers on any platform is to register there as a seller. Your safest bet is to make a seller profile on either Upwork or Fiverr and start from there.
Both of these platforms draw in millions of freelancers. However, with Upwork in particular, it’s difficult to grow your brand and it might take a bit of time. So, in order to speed up that process, make your seller profile stand out. In other words, define your services clearly and don’t provide anything more than that.
7.2.2 Step #4: Driving Traffic
Since you’re not buying any ads and you don’t own an official website, getting traffic your way will be quite difficult. Upwork and Fiverr are notorious for the fact that getting your first contract can take weeks, if not months. However, you have the option of contacting the client directly and explaining your work process. In addition, there’s a rating system that lets other potential clients and freelancers know how you do business. That way, you can grow as a business without actually investing money in building a website.
7.2.3 Step #5: Receiving Orders and Delivering Services
This step is the same for both the free and the paid model.
First, you get the order from the client. Next, you gather all of the necessary info from the client and compile it into one spot.
Then you send all of that info to the freelancer you’ve hired and discuss the rates. Once the freelancer is done with their work, you pay them and then forward the finished product to the client.